A contest campaign created to promote EF’s various destinations. As we were targeting children and younger teenagers, we wanted to convey adventure playfully.

In the mini-game the player can swipe between destinations she would like to visit. Swipe right to keep a destination, swipe left to drop it.

Together with a senior art director, we designed a look and feel for the game. Once that was done I created 12 unique background illustrations along with 11 objects for each adventure card. To add another level to the illustrations we animated all the backgrounds in CSS.

Available on mobile and desktop.

Swipe to Travel          
Art Direction & Illustration