“Today is Picture Day. Your style has developed over the summer break. The cooler, edgier you are ready for the world. You chose your clothes with great care. You apply your makeup and don’t give a damn what your classmates will think of you. Today is the day you can be whoever you want to be.”

Two students from the fashion department at Beckmans College of Design created two collections inspired by Horisaki, a Swedish high-end hat brand. Horisaki has always gone their own unconventional way instead of doing what was expected of them. We wanted to celebrate that with a series of portraits inspired by Picture Day at school.
Go Your Own Way           
Art Direction
Made in collaboration with: Emelinn Heikkinen and Jacob Landahl
Photographer: Ollie Nordh